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19: Mastering Demand Planning: Dana Craven on Collaboration, Data, and Adapting to Change

Updated: Jul 21


Dana Craven
Dana Craven

How can embracing data and collaboration revolutionize your supply chain?


In this insightful episode, we chat with Dana Craven, a seasoned expert who pulls back the curtain on the fascinating world of demand planning and supply chain management. Dana shares her personal journey through the industry, including the challenges she’s faced and the powerful strategies she used to overcome them. We explore the critical role of collaboration, the non-negotiable importance of data analytics, and the agility needed to adapt to constant change—especially in today's dynamic landscape.


This conversation also touches on the significance of feedback, building confidence, and the exciting, evolving opportunities for women carving out careers in supply chain.


Dana's experiences offer a candid look at thriving in a rapidly evolving field. From navigating new company cultures to making unexpected career turns, she emphasizes the importance of continuous learning and embracing every experience as a step forward. Her practical advice for women entering supply chain roles and her insights into balancing professional growth with personal passions make this episode a must-listen for anyone looking to advance their career while living a full life.


In this episode, we discuss:

(03:02) The Journey into Supply Chain and Demand Planning

(05:59) Understanding Demand Forecasting Challenges

(08:54) Leveraging Data and Analytics for Accurate Forecasting

(11:57) Fostering Collaboration Across Teams

(14:46) Adapting to Rapid Changes in Demand and Supply

(23:40) The Future of Demand Planning

(31:59) Embracing Feedback

(32:15) Advice for Women in Supply Chain

(33:45) Personal Passions and Professional Growth














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